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The Consumer Classroom is an EU funded portal site for teachers across the EU to equip them with resources for teaching consumer educationRead more

European Commission Directorate Generals

DG Justice and Consumers
DG Education and Culture
DG for Research & Innovation
DG Communications Networks, Content and Technology

European Commission
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Stop to cartoon characters on « unhealthy » food

The European Consumer Organisation raised an important issue on advertising and marketing practices done by food companies and focused on children.

Indeed, the BEUC urged food companies to stop using cartoons characters in order to promote food to children. These marketing practices have bad impacts on children consumption behaviors because they are not able to distinguish between advertising and entertainment. Moreover, the BEUC noted that most of these unfair practices are created to promote unhealthy food.  

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