Today, an EU-financed pilot project, My healthy family is officially being launched in two regions each in Poland and Hungary. This European initiative aims to encourage children, older people and pregnant women to eat more fruit and vegetables.
The project puts the family at the centre of its activities as food is very much a social activity and the family is often the birth place of healthy habits.
The idea is to get people to truly enjoy the tastes, textures and colours of fresh fruit and vegetables. This will be done by distributing FREE fruit and vegetables and, with the help of well-known chefs, by providing recipes and cooking lessons (alongside information on the nutritional value of food).
More than 20 000 people are expected to take part, the equivalent of several thousand households. Particular attention will be given to vulnerable population groups in those regions.