The author of this article argues that making international treaties is not enough to support sustainability as we can see with the Kyoto protocol. In this article you will find three questions which will determine whether 2014 will see a change towards more sustainability and which go beyond mere international treaties. Sure enough sustainable consumption is a part of this list. Last year there were many positive signs like the increasing popularity of the sharing economy. Still, more needs to be done by enterprises. More business models need to be introduced, that are able to present both sustainable value and generate profit.