In 2014, the British Board of Film Classification (BBFC) conducted with the UK government a pilot research evaluation on music industry and online video platform providers . BBFC is an independent, private, not-for-profit company which classifies films and video on all physical formats (DVD and Blu-ray Disc), and this pilot is an extension of their work.
During the project, UK branches of Sony, Universal and Warner Music sent domestic music videos to the BBFC which rated the videos and sent appropriate labels to Vevo and YouTube to display when videos are broadcast, so that children, young people and families can make more informed viewing decisions.
Parents, surveyed online and interviewed by the BBFC, seem very concerned about online music videos: 70% worry about children’s exposure to inappropriate content, 78% appreciate age ratings of music videos, and 75% would like the labels to be linked to parental controls.
But regulation is never the full answer, especially when we are talking about music and his role as generational role: for a critical reflection on music video labeling, we suggest you this article from the blog "Parenting for a Digital Future"