BEUC, the European Consumer Organisation, an umbrella group bringing together 40 consumer associations, has launched a campaign called ‘Where is my meat from?’.
The campaign, launched together with 14 national organisations, calls for a mandatory country of origin labelling for meat.
According to the campaign, 90% of EU consumers want to know where its meat was born, reared and slaughtered.
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View the campaign infographic at www.whereismymeatfrom.eu