People who have some health literacy make better life choices and live longer lives. Still, the levels of this literacy are quite different across Europe. A new consensus paper launched on October 4 th at the European Health Forum shows that 47% of citizens in eight European countries had insufficient knowledge on health. Higher levels of health literacy not only help individuals to lead better lives, but also improve the efficiency of health systems. Hence, this should be made a national and European agenda for all EU countries. In the article you can also find the opinion of Karin Kadenbach, an Austrian MEP and former minister of Health, who shares that often in her country a lot of money was spent on inefficient health literacy and suggests that new approaches may be needed.