There’s news from the chocolate world this week as Cadbury withdraws from the Fairtrade scheme in favour of its own sustainability programme, Cocoa Life. While Cocoa Life branding will replace the Fairtrade logo on the front of Cadbury products, Fairtrade will remain a partner, and continue to monitor the company’s work.
While some see this move as a symptom of the changing ethics of this iconic British brand, others are more positive, arguing it’s a sign of businesses scaling up their Fairtrade efforts and helping trade to deliver a better future for farmers and workers.
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