So far, the European Commission note that people do not care enough about protecting their personal data. This diagnostic is mainly explained by the fact that people underestimate the threats linked to personal data.
“Privacy is getting more and more valuable, and it is related to citizens’ trust. This has become a factor in competition between companies. They cannot afford not to secure personal data anymore. I was told so by European as well as American businesses,” Czech Commissioner Jourová said on Friday (5 May).
That’s why, the Commissioner for Justice, Consumers and Gender Equality launched a new data protection framework for European citizens. Thanks to this new framework and new decisions, global companies as Facebook or Google will be obliged to respect and protect personal data sent from Europe across the Atlantic.