Scholars show different views about definition and concepts of consumer
competence. Brown defines it as knowledge and ability for individuals to function effectively and compete to survive in economic system. Shin Hye-sun defines consumer competence as outcome through socializing
consumers and knowledge, role, and active attitude toward economic system,enabling them to do their roles in effective and efficient way.
Dickinson defines it as individual’s ability, function, and talent allowing to taketheir active role as consumers in the market, driving market system efficiently, fairand proper. Lee, Ki-Choon defines consumer competence as a combination of consumers’ knowledge, attitude, and responsibilities to practice in wise manner in the market, boosting economy alive, which his definition is mostly adopted in Korea.Digital goods consumption competence is about searching information, comparing, and purchasing products by using digital technology and network efficiently and making evaluations about their purchased products based on their abilities to manage and use properly digital goods.
Thus, consumers can get cognitive and technical ability that allows them to
function efficiently and responsibly as members of the knowledge-based society, with ability to search and compare information about digital goods and to use and maintain digital goods (http://www.oecd.org/sti/consumer/50340666.pdf)
How do you define the concept of competence?