In a new report, the European Consumer Centre (ECC) finds that consumers face discrimination depending on where they come from. According to the 2009 Services Directive discriminatory conditions based on nationality or residence are prohibited. The directive served to eliminate formal discriminatory regulations. Nonetheless service providers come up with artificial barriers for foreign residents. Traders themselves are free to choose the territory on which they serve, but when customers demand a service outside of trader’s limits they often get unequal conditions. E-commerce was found to be the main venue where consumers encountered obstacles. Refusal to deliver was the most frequent complaint from customers followed by price difference and other unequal conditions of access. Electronic items, clothes and digital downloads accounted for 74 of consumers’ complaints. Services also showed some discrimination. Tourism and leisure activities accounted for 21 percent of problems and car rentals for about 5. Ann Neville, Director of ECC Ireland, interprets the results as a signal that more needs to be done on consumer rights especially in the digital market.