The recently made investigation by a French National Association for Consumer Protection ( Association nationale de défense des consommateurs et usagers , CLCV ) revealed that retailers in France nowadays offer attractive prices for eco-labelled products. This may not be the case for all brands, but at least the store-brand eco-products offer a viable choice for consumers. This survey is compared to a similar initiative that took place in 2011, and the general conclusions are that the prices of store-brand eco-labelled products have decreased, while those of independent brands have slightly risen. CLCV also found that labelling on store-brand products has ameliorated. The new labels are bigger and clearer, which makes it easier for consumers to find their way in stores and spot the characteristics that they look for. Notwithstanding there is still more to be done to increase the consumers’ range of choice. Most eco-products were found to be basic and not to be offered in a significant variety.
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