Many important decisions we have to take in our lives have a financial element and directly affect personal and family life. However, evidence shows that consumers tend to be insufficiently informed and lack the tools to make optimal decisions and to "consume" financial products responsibly and intelligently. Such decisions might include seeking student funding, the use of credit cards, financing the purchase of a car or a house and investing in a pension plan for retirement income. In response to these recurrent issues, the European Economic and Social Committee publishes a brochure on financial education. The brochure explains succinctly the importance and merits of financial education and lists best practice examples that have been put in place in countries of the European Union. The Committee hopes that with this initiative it can raise awareness and motivate authorities, financial sector players, civil society organizations and educators to work towards empowering people in financial matters through improving their financial awareness. You can access the relevant EESC opinions (on Financial Education and Socially Responsible Financial Products ) and various presentations via the website for the brochure-launching event .