Today EU consumer protection regulations come into force. Consumers are no longer threatened by surcharges on card payments and will no longer have pre-ticked boxes on websites under the new European directive, which has to be implemented by June 2014. The new directive will also compel online or other non-store retailers across the EU to give clearer price information and provide customers with longer return periods. From the perspective of enterprises, a research by law firm Eversheds shows that 71 percent of the interviewed company leaders welcomed the changes and found them as necessary in the quickly developing online market. Despite the shown enthusiasm, two thirds of the interviewees did not know about the coming into force of this directive. Eversheds partner Matthew Gough says “ many businesses appear to be unaware of what is coming and unsure of the impact it will have on their businesses. Ignorance is bliss at the moment, with only 26 per cent expressing concern about the impact this change will have ”.