The value of food waste in the planet is 1,000 billion dollars, which every year rises to over 2.6 trillion with hidden water-related and environmental impact. In the European Union, 88 million tons of food are wasted annually.
This is why Last Minute Market launched the european initiative Zero Waste 2016 which offers best practices for prevention of food waste.
As household bins hold the record of food waste with 47 million tons for EU citizens, the campaign promote the use of the "Diaries of Family", on which participants can write down on forms the food thrown at each meal, with the motivation and method of disposal.
As part of the campaign, the Prize Living in Waste Zero was launched for the three categories: Companies, Public Administrations and schools: find out more on the website!