The European Week of Sport aims to promote sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to make sport on a regular basis: according to Eurobarometer figures, 59% of Europeans never or seldom exercise or play sport, engagement in sport and physical activity is at an all-time low.
The European Week of Sport #BeActive is a call to action to get Europeans moving!
You can already start participating in the photo competition: from June 27 until August 27, 2016 you can share your photos or videos on your social channels. Show the world how you choose to #BeActive and enter for a chance to win the #BeActive Challenge!