FB celebrate pride or makes a market survey?
The world's most famous social network celebrated the decision of the US Supreme Court of recognising as constitutional law gay marriage
with the launch of the "Celebrate Pride App": in just few steps, users can elaborate their profile photos with a rainbow-colored filter. Within hours, a million people have accepted the invitation to the app, a trend that has since become more widespread.
Behind this choice, however, may be hidden a market survey, as critics said.
'This is probably a Facebook experiment!' - said the MIT network scientist Cesar Hidalgo on Facebook yesterday - 'The question is, how long will it take for people to change their profile pictures back to normal.'
The concern is that with the Celebrate Pride tool Facebook is able to get an unprecedented insight into how to influence people, and the site has long been involved in research to better see how information spreads in a social network , raising preoccupation for users rights.