Many young people will receive smartphones, tablets, laptops and other gadgets this Christmas, and with these devices comes the responsibility of using them in safe and respectful ways. It is the responsibility of adults to help kids do this and create expectations and strategies for healthy online behaviour. Young people along with adults have to learn how to be critical consumers of the wide variety of advertising and entertainment messages that flood their electronic devices. According to a survey by the American Academy of Paediatrics in 2006 young people viewed more than 40 000 advertisements on TV alone; we can imagine that this number greatly increases when we count the online adds. Considering the inundation of messages on social networking sites, entertainment websites and other platforms, it is extremely important to learn how to understand, deconstruct and challenge media messages. Some advertisement messages can be detrimental to young adults like the advertisements that show extremely narrow standards for feminine beauty and can leave young adults angry, ashamed or depressed. This article also offers you a quick step by step guide how to get protection against noxious advertising.