Find in this article how a brand which has developed a technique to produce very healthy products needs more education among consumers. The mentioned product has a number of health benefits, but consumers should get to know both about the product and about their own health, so that they can start benefiting from it. According to the marketing and sales director, the brand has a lot of potential, but the information about its benefits should reach users. For now the brand is distributed in specialised health food stores, so that conscious users can start noticing it. Nonetheless hitting the big supermarkets is not previewed soon, since consumers will be slowly gaining knowledge to appreciate the benefits.