Rainforest Alliance mark is an international, private label. The label says that when the product is being produced, is given to the environment and sustainability. However, it is not an eco-label.
The label is typically placed on goods that are produced in rainforest areas. It could be the bananas, cocoa, chocolate, tea and coffee. But mark certifies (approves) also places that offer sustainable tourism.
The organization behind
The organization behind the Rainforest Alliance mark is an American environmental organization. They work for:
• To preserve the wildlife and environment of the world's rainforests
• To ensure biological systems and sustainable development
• To promote conditions for workers and their communities
• To minimize child labor (children under 15 must not work with producing the goods).
The organization works by ISEAL standards. It is internationally recognized sustainability standards. The standards will be submitted for public consultation and is regularly updated. The standards found in the forestry, agriculture, fisheries, industry and textiles.
Back in 2007, there was criticism of the mark which was accused of being a 'cheap version' of the Fairtrade mark. It was among other things, lack of minimum prices for the goods. Minimum rates provide assurance to the minimum earnings and helps to fight poverty. Another criticism has been that the organization allows the brand comes to products where only a minimum of the product is certified, for example, the brand has been sitting on coffee beans, where only 30% of the beans was certified coffee beans.
You can read more about the criticism of the mark on eg the Swedish part of Wikipedia.
To read more about 'Rainforest Alliance' mark, then you can go to their website.: