A new 'Trustmark' which is designed to give online overseas customers confidence that they are buying from legitimate websites has been launched for Irish Retailers.
The European online retail market is estimated to be around €600bn. Retailers in Ireland can face many challenges within this market and the impending impact of Brexit has highlighted these challenges, including that of currency volatility. Research has shown that two-thirds of consumers in the EU prefer to use a web-site backed by a recognised trustmark before completing an international purchase. Retail Ireland is the largest retail industry body in Ireland representing over 1600 retailers. In partnership with eCommerce Europe this body has launched the Irish eCommerce Trustmark. This new initiative should increase consumer confidence by ensuring a safer environment for online shoppers. It will also indicate to consumers that the website from which they are buying goods is compliant with the latest Irish and European legislation and will satisfy any legal audits. The Trustmark initiative also includes an International Handling Procedure available to both consumers and retailers.
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