Indeed, the European Commission settled a package of new measures to allow consumers and companies to buy and sell products and services online more easily and confidently across the EU. These measures will boost consumers and businesses trust in cross border e-commerce by making it easier for authorities to enforce consumer rights and by clarifying the rules on unfair commercial practices.
Indeed, the possibility to buy and sell products and services online afford lots of opportunities. On one hand, consumers are giving more choice, even if they live in peripheral regions; on the other hand, big and small companies can reach a wider customer base. Today, electronic commerce in the EU is not functioning as good as it could because consumers and retailers are not using the full potential that still remains. Only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. Mainly because, it is often too complicated and too expensive.
To unlock the potential of e-commerce the Commission has adopted a package of proposals, throughout 3 big lines, to boost e-commerce by:
1. Preventing geo-blocking and other forms of discrimination bases on nationality or place of residence.
2. Increasing the transparency of parcel delivery prices by making them more affordable and efficient,
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3. Improving the enforcement of consumers' rights in order to increase the consumer trust in e-commerce, through to the revision of the Consumer Protection Cooperation Regulation which has been established in 2007 to support national consumer authorities to better enforce consumer rights.
The Commission is also improving the enforcement of consumers’ rights by the revision of the Guidance on Unfair Commercial Practices Directive which has been established in 2009 to protect consumers from misleading information or exposure to aggressive marketing techniques.
A word from Andrus Ansip, Vice-President for the Digital Single Market : " All too often people are blocked from accessing the best offers when shopping online or decide not to buy cross-border because the delivery prices are too high or they are worried about how to claim their rights if something goes wrong. We want to solve the problems that are preventing consumers and businesses from fully enjoying the opportunities of buying and selling products and services online ."
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