An increasing number of businesses today enable responsible consumerism. They create options for recycling, product take-backs, environment friendly products, water conservation, healthy lifestyle, etc. According to a report released by BSR and Futerra, businesses expect an ever increasing growth in the consumer preferences for such products in the next five years. The business managers mentioned "reduced risk" and "meeting regulations" as important motivations for these trends. Still beyond these, new driving forces are emerging as business owners point to "increased sales" and "innovation" ) as key driving forces. Responsible consumer practices force enterprises to take proactive stances towards the environment and clients’ well being.