According to UK’s Department for Business Innovation and Skills (BIS), unfair consumer practices cause a loss of £3.3 billion a year to the British economy and about 60% of the population has fallen victim to traders’ malpractices. Elderly and vulnerable customers are usually the target of misleading and aggressive marketing as they are less capable to fend for themselves. BIS has put forward a draft on August 6th for greater consumer protection and improving the shortcomings of the current regulations, which date back to 2008. The draft proposes to provide a direct right to redress and extend the protection to aggressive demands of payment. Under the current UK law, customers need to use the mediation of public bodies like the Office of Fair Trading or the Trading Standards Services in order to seek compensation for unfair trading practices. Under the new draft mistreated consumers can seek redress without intermediaries. The protection of consumers will also extend to financial matters, so that victims to illegitimate and aggressive demands of payment can seek redress. The new draft also previews greater protection for the consumption of digital contents and online exchanges. The exact date of implementation by the Government is yet unknown, but it is announced that the direct right to redress will extend back to before the official adoption of the law.