Brands have the power to generate consumer movements that promote sustainable living. Sustainability needs all the help it can get from companies, but how exactly can communication with consumers be made to work? Reaching consumers and convincing them is significantly facilitated by the online networks like Facebook , Skype , YouTube , Etsy , Airbnb , Couchsurfing , ConsumerClassroom still the multitude of networks results in too many messages, and the difficulty is to make one’s voice heard in this excess of information. More effort is to be made to animate the networks with more human elements like personal stories, and clearly demonstrating the values which are embraced by green enterprises. Generosity and reaching out to clients with non-traditional tools like art could open more new possibilities. In this article you can also find a few examples of successful networks and innovations, which have allowed people to become responsible consumers through collaboration.