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Consumer and Consumer Research

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Consumer research always starts with the research of the consumer. About thoughts and wishes, options and arguments, needs and nonsense. It is the basis of all marketing and of all products and services. But how can we understand ourselves in our role as consumers in the past, today and in the future we want?

Read the summary of my research: Consumer Freedom and Responsbility

Peter Daub 0
expert
Business University Nyenrode. ING Bank, Triodos Bank. 1980-1987 consumer management information research. 1998 publication of the book Consumer freedom and responsibility - towards the 21st century (Dutch). 2001 Founder and chairman Consumer360Academy. Member of the Partnership for Education and Research about Responsible Living PERL. Member of the International Federation for Home Economics IFHE.
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