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The 7 Steps of Consumer Choice

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Whether you're running to catch a train and a hamburger as well, or active in a consumer organization sitting at the kitchentable with big companies talking about the quality of ingredients, the thinking is always about the seven aspects of trade: quality quantity price guarantee payment delivery and consumer issues.

See resources here !

Peter Daub 0
expert
Business University Nyenrode. ING Bank, Triodos Bank. 1980-1987 consumer management information research. 1998 publication of the book Consumer freedom and responsibility - towards the 21st century (Dutch). 2001 Founder and chairman Consumer360Academy. Member of the Partnership for Education and Research about Responsible Living PERL. Member of the International Federation for Home Economics IFHE.
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